Our Commitment to Privacy

Emu Analytics advocates for consumer rights and data privacy, maintaining transparency, trust, and honesty in business operations. All employees and contractors uphold privacy standards when engaging with customer data.

Data Protection

Emu Analytics protects the rights and privacy of staff and external individuals in accordance with Data Protection Legislation. This policy covers all personal data processed by the organisation, whether on paper, electronic records, or other formats.

The policy helps individuals understand what data is collected, why it is collected, what the company does with it, and what rights are available.

How Personal Information Is Used

Service Delivery

When individuals download products, use services, or request information through online forms, personal data is used to provide the requested product, service, newsletter, or white paper.

Data processed includes:

  • Names
  • Email addresses

Electronic Marketing

At data collection points, individuals receive the opportunity to object to promotional communications about products, services, events, discounts, and offers. If you do not object at the point of data collection, you will be given the opportunity to unsubscribe in any subsequent emails.

Data processed includes:

  • Names
  • Email addresses
  • Company name

Sales Activities

Contact information is recorded based on legitimate business interests. The company uses this data for sales discussions and new opportunities.

Data processed includes:

  • Names
  • Email addresses
  • Company name and job position

Recruitment

Candidate contact information, cover letters, and CVs are stored during hiring processes and deleted afterwards.

Data processed includes:

  • Names
  • Contact information
  • Job titles and workplaces
  • Education and qualifications
  • Skills and expertise

Data Processing Principles

Emu Analytics processes personal data according to Article 5 of the UK GDPR, ensuring data is:

  • Processed lawfully, fairly, and transparently
  • Collected for specified, explicit, legitimate purposes
  • Adequate, relevant, and limited to necessity
  • Accurate and kept up to date
  • Retained only as long as necessary
  • Protected with appropriate security measures

Data Protection Measures

The company implements several safeguards:

  • Dedicated data protection personnel
  • Employee awareness training
  • Limited data access based on job duties
  • Regular reviews of data management
  • Technical and organisational security measures
  • Maintenance of processing activity records

The organisation does not rent, sell, or disclose personal information to third parties for their own use without a lawful basis.

Your Rights

Under Article 15 of the UK GDPR, you can submit a Data Subject Access Request (DSAR) to access personal data held about you, including:

  • Confirmation of data processing
  • Reasons and purposes for processing
  • Categories of data concerned
  • Data sharing information
  • Storage periods
  • A copy of processed data
  • Information about data source

Additional rights include:

  • Right to rectification: Request corrections to inaccurate data
  • Right to erasure: Request deletion of personal data
  • Right to restrict processing: Limit certain data processing
  • Right to data portability: Receive data in machine-readable format
  • Right to object: Decline automatic decision-making and profiling (not used by Emu Analytics)

Data Protection Officer

Emu Analytics has appointed a Data Protection Officer under Article 37 of the UK GDPR. To exercise your rights or raise a concern, please contact us:

Email: info@emu-analytics.com

Artificial Intelligence Tools

Emu Analytics uses AI tools for internal business operations while maintaining UK GDPR compliance. Our AI usage guidelines:

  • Limited to business contact information
  • Does not process special category data
  • Not used for automated decisions about individuals
  • Used only with client permission for data analysis
  • Contractual safeguards in place with third-party providers
  • Personal data not shared with AI providers for training

Your individual rights regarding AI-processed data remain unchanged.

Company Information

Emu Analytics Limited
119 Finsbury Business Centre
40 Bowling Green Lane
London EC1R 0NE
Company Registration: 9286231
Email: info@emu-analytics.com

© Emu Analytics Limited 2014–2026. All rights reserved.